UMI-Bridge your life

Design for Gen-Z, The first car in their lives

Internship in DiDi, Beijin

Today in China

First-tier cities growing rapidly and attracting young generation gathering and acheive their dreams. They devote their youth and passion, promot the development of the whole society.

However, if our cities are ready for them?

A story in China

I toked this video in Augest, 2020, in Shanghai. Young people gathering here, without any rehearsal. Just walk by and sit on the step, anyone can sing with them. They make the city full of energy. The "unexpected gathering" inspired me to design a car as part of "unexpected community"

Description

This project is a personal project I did during the internship in DiDi, China

It took me lots of effert to really understand China market and customers.

Everybody is expecting something new. Companies, societies, and customers. And this is the right time for changes.

Details

  • Category:
  • UX design, automobile design, system design
  • Client:
  • DiDi